The task was started by Danish innovation firm EcoXpac in 2010, Using the Carlsberg Team becoming a member of in 2015 to initiate the “The green fibre bottle”, a project the place Carlsberg and EcoXpac were collaborating on a first paper bottle prototype determined by recycled fibres. Readily available in https://dairycartonsustainability.fashion.blog/2025/02/26/white-labeling-of-water-bottles-why-gable-top-pak-stands-out/