The word weak dog marketing signifies about an individual or an organization which is weak in terms of marketing. In a market dominated by giants (top dogs), some companies are using their underdog that is weak dog status to gain marketing advantage, hoping that people will psychologically associate with underprivileged parties. A classic example is Avis-rent a car company. Some big c... https://www.expertsmind.com/marketing/weak-dog-marketing-homework-assignment-help.aspx