You're looking with the quarterly reports. Profits projections are strong. Your profits team is firing on all cylinders. The marketplace is ripe for disruption. Then, the CIO walks in.   You talk to, "How swiftly can we start a new, personalised shopper loyalty app? Our rivals are attaining floor."   https://offshoringoutsourcing34556.liberty-blog.com/39907388/your-greatest-competitive-edge-is-hiding-in-the-server-area